Mr. ANDREW

Work Experience

ELECTRA TRADE

• Strategic Planning: Develop and implement marketing strategies that align with the exchange’s goals, focusing on user acquisition, retention, and brand awareness.
• Brand Management: Build and maintain a strong brand presence through consistent messaging and brand positioning across all channels, both digital and offline.
• Community Engagement: Foster community growth by creating engaging content, hosting AMAs, events, and coordinating with influencers to cultivate a loyal user base.
• User Acquisition Campaigns: Run performance-driven campaigns (SEO, PPC, social media) to attract new users. This includes tracking conversion rates, analyzing user acquisition channels, and optimizing for cost efficiency.

• Attract and expand KOLs and users base for Electra VietNam
• Build VietNam community for Electra

UNICH LABS COMPANY

May 2024 – Nov 2024

Business Marketing and Growth Manager

Main responsibilities:

• Support the development and implementation of business development strategies to achieve company goals. Actively seek out project partners and investors.
• Build and maintain strong relationships with relevant partners.
• Collaborate with other departments to ensure the development of the marketing department.
• Stay updated on the latest developments in blockchain and industry trends.
• Monitor and report on business development activities, progress, and achievements to management.
• Hiring and training team, catchup and daily update with team to ensure to reach target

• Help Unich become partner of Kima Finance and Gamic
• Reach more 450.000 users for Unich’s airdrop campaign
• Have connections with crypto projects, ecosystems and VCs

COINEX EXCHANGE

Sep 2023 – Sep 2024

Head of Growth

Main responsibilities:

• Actively generate viable leads in the crypto industry for prospective partners that satisfy internal criteria and KPIs. Implement creative and modern techniques to generate and qualify viable partners across the region.
• Help ensure the client portfolio grows while being diversified, stable and profitable.
• Develop competitive analysis to identify crypto market trends, customer needs and pricing/rate structure across the industry.
• Liaise with product, legal and engineering to make sure partners are satisfied and feedbacks are being implemented in our product
• Build relationships with the prospective new client’s key decision makers, set up initial meetings and serve as the primary first point of contact via several channels
• Strategic Planning: Develop and implement marketing strategies that align with the exchange’s goals, focusing on user acquisition, retention, and brand awareness. Brand Management: Build and maintain a strong brand presence through consistent messaging and brand positioning across all channels, both digital and offline.
• Community Engagement: Foster community growth by creating engaging content, hosting AMAs, events, and coordinating with influencers to cultivate a loyal user base.
• User Acquisition Campaigns: Run performance-driven campaigns (SEO, PPC, social media) to attract new users. This includes tracking conversion rates, analyzing user acquisition channels, and optimizing for cost efficiency.

• Reach from 2M to 10M trading volume on CoinEx
• Attract and build connection with goverment and KOLs in VietNam market

HOLD COIN CAPITAL

• Search for potential partners, build relationships and negotiate deals (if any)
• Continuously research and update market trends
• Make weekly/monthly plans for the Marketing department (social media, Pr)
• Implement Marketing strategies to ensure the target of Hold Coin about branding development
• Monitor and evaluate Marketing activities
• Work directly with the Core team monthly to ensure strategies follow the road
• Traing KOLs and build network

• Establishing relationships with major exchanges, making Hold Coin a strategic partner of CoinEx, PrimeXBT, BingX
• Build a social channel system with a stable amount of traffic
• Ensure monthly revenue source for the team to maintain operations and develop

HOLD COIN CAPITAL

March 2023 – July 2023

• Manage and interact with the community
• Make a weekly community development plan
• Continuously update market situations
• Take care and support members (when needed

• Built a telegram channel with more than 10,000 followers
• Complete a tiktok channel with a number of loyal followers
• Promote Hold Coin’s branding to more people through traffic on social platforms

MEXC GLOBAL EXCHANGE

• Building community
• Create useful plans to expand community engagement.
• Produce valuable content such as market insights
• Partnership management
• Build relationships with KOLs in the cryptocurrency field.
• Promote diverse community connections for mutual development.
• Strengthen partnerships through different forms

• Ensure KPIs
• Develop and monitor KPIs for steady transaction growth.
• Adjust your strategy to maintain monthly trading volume.

Trade UP – Hodl Century

• Successfully grew and managed crypto-focused communities across Telegram, Discord, and Twitter.
• Fostered active engagement by organizing events like AMAs, airdrops, and interactive games tailored to specific crypto audiences (e.g., traders, airdrop hunters, degens).
• Implemented initiatives to enhance retention, including loyalty programs and exclusive perks for active participants.
• Content Moderation and Support:
• Responded to community inquiries with clear and timely updates, ensuring transparency about product developments and partnerships.
• Monitored conversations to address concerns proactively and mitigate FUD (fear, uncertainty, doubt).
• Spearheaded community campaigns aligned with marketing objectives, such as pre-launch hype, feature rollouts, or partnership announcements.
• Collaborated with KOLs and influencers to drive engagement and user acquisition.

• Created engaging educational materials explaining complex blockchain concepts in simple terms, catering to beginners and advanced crypto enthusiasts.
• Wrote SEO-optimized blog posts, guides, and explainer videos that improved organic traffic for crypto projects.
• Created threads and posts that simplified tokenomics, roadmaps, and platform features for better user understanding.

PROJECT

BLOCKULTRA

Nov 2023-May 2024

Ambassador and Marketing Specialist

• Accompanying the project development team to improve the product and gradually hit it to mark
• Make plans to reach users to ensure they follow the roadmap
• Connect VCs, investors to raise funds.

HONORS AND AWARDS

SKILL